Saved £1.6M in 18 months on recruitment costs.

BT Group plc (trading as BT and formerly British Telecom) is a British multinational telecommunications holding company headquartered in London, England. It has operations in around 180 countries and is the largest provider of fixed-line, broadband and mobile services in the UK


Savings in the first 18 months vs agency model


Increase in external hiring


Hires in past
18 months

The challenge

Our main objective was to hire at scale and save against previous agency costs and to alleviate the significant burden on the internal hiring team while also revitalising their work approach.

We collaborated with stakeholders to develop innovative and diverse strategies for reaching a wider talent pool. This involved attracting experienced professionals from different locations to facilitate their scalability and foster a transformative environment.

The solution

BT underwent a significant shift in its approach toward exploring the external market. We reviewed their previous go-to-market strategies and collaborated with key stakeholders to develop a comprehensive strategy.

Our primary objective was to build diverse and robust pipelines that could provide access to talent that was previously either unavailable or deemed unattainable. By reevaluating BT’s methods and engaging with a wider range of potential candidates, we aimed to enhance their talent acquisition efforts and expand the pool of skilled individuals.

This transformation reflected BT’s commitment to staying competitive in the market and adapting to the evolving needs of the industry. After implementing the new strategy, we have seen positive results in accessing previously untapped talent and achieving our recruitment goals.

The BT hiring team at Troi

The results

By significantly enhancing BT Networks’ ability to engage with external candidates, improve their value proposition, and effectively sell the opportunity for growth, we achieved substantial successes. The implementation of our new strategy resulted in a remarkable 20% increase in external hiring.

Through intensified engagement efforts, we attracted previously inaccessible top-tier candidates, conveying the unique value of joining BT Networks through opportunities for professional development, career advancement, and exciting projects.

The improved value proposition, combined with our strategic selling approach, effectively showcased the benefits of working with us, emphasising innovation, market leadership, and personal and professional growth.

This significant increase in external hiring expanded our talent pool, injecting fresh perspectives and expertise that positively impacted team dynamics, driving collaboration, creativity, and overall project performance.
Our successful external hiring initiative solidified BT Networks’ reputation as an employer of choice, showcasing our commitment to diversity, inclusivity, and long-term competitiveness.

Key hiring areas for BT

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We’ve helped over 150 clients globally surpass their growth targets by hiring and retaining incredible talent and we want to help you do the same.