We are committed to protecting your right to privacy and respecting your rights, and if you think we ever fall short of this then please do get in touch and let us know and we will be happy to deal with your enquiries.
What is a cookie?
A cookie is a text file that is stored on your computer or mobile device by a website’s server, if you agree. Only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain anonymous information such as a unique identifier and the site name.
Further information on cookies should be available in the help pages of your browser, and most browsers will recognise when a cookie is offered and allow users to control how and when they are accepted. However, you should be aware that if you choose to decline cookies, you may not be able to fully experience all of the features of the Troi website, and other websites that you choose to visit.
The information we collect using cookies is anonymous. We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site or associate your IP address with any other data held about you. We will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form on our website.
We use the following types of cookies on our website:
- Strictly necessary cookies.These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies.These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies.These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookiesrecord a user’s visit to a website, the individual pages visited and the links followed. If the cookieis set by a third party (for example, an advertising network) which also monitors traffic on other websites, this type of cookies may also be used to track a user’s movements across different website and to create profiles of their general online behaviour. Information collected by tracking cookies is commonly used to serve users with targeted online advertising.
What are the specific cookies that Troi uses?
The website uses Google Analytics, which allows us to recognise and count the number of visitors to our site and to see how visitors move around the site when they are using it. The information generated by the cookie about your use of the website, including IP address, is transmitted to Google. This information is then used to evaluate your use of the website and to compile statistical reports on website activity for Troi. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
If you would like to know exactly what cookies are being used by Google Analytics and how they operate, or if you would like to find out more about the EU Cookie Law, you can do so via the links below.
* ICO Cookie Regulations and the EU Cookie Law – http://ico.org.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies
* Cookies and Google Analytics – https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
The website also uses the following additional cookies:
Strictly necessary cookies
|Wordpress Log in Cookie
Cookies which can improve the website and user experience
|If a site visitor changes the language of an Troi site from the default then this is remembered for their next visit.Lasts 90 days.
|This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.
The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another page view to happen, and if it doesn’t, it expires.
|This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site.
|__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction. __utmz also lets you edit its length with a simple customization to the Google Analytics Tracking code.
Cookies which can used to target or retarget
|Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie
|This cookie keeps track visitors from Bing to the site and tracks their interaction with the site. You can learn more about it here.
|Facebook retargeting pixel
|This cookie keeps track visitors from Facebook to the site and tracks their interaction with the site. You can learn more about it here.
What if I don’t want cookies?
You can visit www.aboutcookies.org for further information about disabling cookies.
For further information about cookies, visit the Interactive Advertising Bureau (www.iab.net), an industry body that develops standards and guidelines to support online business processes. It has produced a series of web pages that explain how cookies work and how they can be managed.
Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
What if I have any questions?
Troi works hard to make sure that we keep your data safe and respect your legal rights and your privacy. So if you have any questions or ever feel that we fall short in our attempts then please do get in touch and let us know. Troi has a dedicated Data Protection Officer who will be happy to deal with any questions you may have and you can contact him here at firstname.lastname@example.org.
Changes to this policy
We keep this Policy under regular review please do come back here and check for latest updates.
This Policy was last updated in May 2018.