Holland & Barrett

Acquired in 2017, for £1.8bn, H&B had great plans for its digital future, with a goal to launch into a leading global health and wellness brand by implementing a complete digital transformation.

£2.1M
Annual savings vs agency model
180+
Tech hires in the last 12 months
357
Total hires to date

The Challenge

Acquired in 2017, for £1.8bn, H&B had great plans for its digital future, with a goal to launch into a leading global health and wellness brand by implementing a complete digital transformation. Historically, their tech presence relied solely on an outsourced model, with deliverables and projects split across, vendors, consultancies, and white-labelled solutions. A digital transformation necessitated a delicate approach balancing legacy systems and those experienced with programming them, alongside implementing new technologies and those skilled to drive them.

the solution

The hyper competitive market of retail meant that H&B needed to hire at a staggering scale whilst delivering on:

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  • Hire a new team of skilled professionals
  • Retain their existing dev department
  • Keep within a budget

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H&B partnered with Troi, to provide an embedded recruitment solution – resources and expertise to help hire the right talent to drive digital transformation. A team of 7 Troi talent partners were embedded in-house to attract, engage and help retain top engineering and commercial talent, creating a new in-house technology function and a modern engineering culture.

The results

Our Talent Acquisition Managers have hired over 350 roles across multiple functions and able to secure talent and leadership experience from Facebook, Google and Amazon, helping H&B to become an attractive option for developers looking to move. Surpassing every target set, they increased top-of-funnel hiring activity for H&B by streamlining to increase productivity and output, whilst retaining H&B company values and illustrating the culture throughout.

In the last 12 months, Troi have achieved over 180 tech hires reducing the Time to Hire from 2 months to 10 days, saving an average £2.1 million per year. Here is a snapshot of the successful tech and commercial hires secured for H&B through our embedded recruitment model.

Hear what they had to say

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Some questions you may have could be listed here in our FAQS, but if you're interested in any other information, don't hesitate to get in touch with us.

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Who & what are Troi?

In – house Talent Acquisition as you scale.  We source and hire the best talent through our plug and play Talent Acquisition service.

We fully embed our in-house team into your company, living and breathing your culture and values. All of your hires for a cost effective monthly subscription.

Beyond hiring, what else do we get for our monthly subscription?


In short, a complete strategic recruitment service including:

  • Complex searches
  • Employee branding and value proposition
  • Building your inbound and outbound strategy
  • Salary and package benchmarking
  • ATS/implement/manage/cultivate
  • DE&I
  • Process redesign
  • Background checks
  • Onboarding and retention
What's it going to cost me?


A monthly package on a flat fee, regardless of the amount of hires we secure for you. We do not charge per hire (like traditional agency fees). With changing business conditions and increasing financial pressures we offer the ultimate flexibility to get the maximum value but without compromising on the quality of our service.

How long does onboarding take?

1-2 weeks following contract signing.

What do we do if our situation changes?

We understand hiring plans can change at short notice. We offer flexibility in our contracts to give you peace of mind while navigating an ever changing landscape.