Carrie
Marketing Manager
Carrie holds over 10 years of experience within global marketing teams of start-ups and scale-ups focusing on lead generation and product/app marketing.
As Marketing Manager for Troi, Carrie champions both our inbound and outbound/lead generation strategy and ensures Troi has a strong digital presence across multiple channels. A data-orientated person, Carrie manages the website and social platforms preferring targeting and personalisation to engage customers rather than a ‘one size fits all’ campaign or strategy.
She believes branding can work like glue for both the actual product offering, as well as the internal culture of a company, and the best part is that it is always evolving.