H&B was bought for £1.8bn by a private equity firm in 2017, with a plan to move from a traditional high street store to a global ecommerce giant within the health and wellbeing space.

Historically, as a business H&B’s tech presence had relied solely on an outsourced model, with deliverables and projects split predominantly across, vendors, consultancies, and white-labeled solutions.

Troi was brought in specifically to support the creation of a new in-house technology function, and through our embedded talent model allowing H&B to compete and surpass organisations in the wider ecommerce space.

On This Project

Average Annual Savings


*based on 20% agency rate

Project Length: 2 years
Average Monthly Hires: 24
Business Size: Enterprise
Hiring Seniority:
Senior – Mid-level

Key Hiring Areas

Back End:

Java 12+, Kotlin, Go, Spring Boot, Microservices, Docker, AWS, K8’s, Kafka

Front End:

React, Redux, Typescript, Graphql, D3js, Gatsby, React-Three-Fibre


React Native, Kotlin

Product Management & Design

Cloud Infrastructure

We have worked with H&B for over 2 years now and have become a much valued part of their Talent operations. We have gone from an individual to a team of 5 and the results achieved have been beyond expectations. There has been a huge cost saving versus using agencies and most importantly for us we’ve been able to provide a consistently high level of service throughout our tenure. At H&B we’ve provided leadership and oversight, helping build a team and robust structure for H&B’s future.

Tim Chattaway – Talent Director Troi